Mahdaly, Khulood, Mashaer Sheikhoon, Nof Alabdale, and Khalid Husain. “Applying Quality Management Tools to Improve the Customer’s Journey at Beauty Salon”. European Scientific Journal, ESJ 21, no. 22 (August 31, 2025): 77. Accessed June 11, 2026. https://last.eujournal.org/index.php/esj/article/view/19974.