MULILI, Benjamin Mwanzia; MAINA, Samuel Mwangi; KINYURU, Reuben Njuguna. Integrated Marketing Communication Mix Elements and Adoption of a Sports Culture: The Case of Academic Staff Members of Chartered Public Universities in Nairobi City County, Kenya. European Scientific Journal, ESJ, [S. l.], v. 21, n. 16, p. 95, 2025. DOI: 10.19044/esj.2025.v21n16p95. Disponível em: https://last.eujournal.org/index.php/esj/article/view/19715. Acesso em: 11 feb. 2026.