MULILI, Benjamin Mwanzia; MAINA, Samuel Mwangi; KINYURU, Reuben Njuguna. Integrated Marketing Communication Mix Elements and Adoption of a Sports Culture: The Case of Academic Staff of Chartered Public Universities in Nairobi City County, Kenya. European Scientific Journal, ESJ, [S. l.], v. 40, p. 543, 2025. Disponível em: https://last.eujournal.org/index.php/esj/article/view/19405. Acesso em: 11 feb. 2026.