SCOZZESE, Giancarlo; GELLI, Margherita. Lifestyle as a Branding Strategy for the Sustainable Brand. European Scientific Journal, ESJ, [S. l.], v. 17, p. 495, 2023. Disponível em: https://last.eujournal.org/index.php/esj/article/view/16788. Acesso em: 11 feb. 2026.